Disney paying the price Investors have hammered the company’s embrace of wokeness, resulting in the company losing an astonishing $87 billion in market value.

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Brian S. Brown, President, National Organization for Marriage

Dear supporter,

The Disney Corporation’s carefully cultivated image as a wholesome, uplifting, family-friendly source of entertainment and inspiration for children around the world has been shattered.


NOM has helped expose how in recent years the company has turned woke and given itself over to advancing the homosexual agenda around the world.


Now Disney is paying the price.


Tens of thousands of people have signed our Dump Disney petition and pledged to boycott all Disney products. The state of Florida has stripped Disney of special legal status that it had enjoyed for decades.


Investors have hammered the company’s embrace of wokeness, resulting in the company losing an astonishing $87 billion in market value.


The CEO at the helm of the most recent embrace of LGBT ideology has been fired. And the other day Disney announced that its self-induced troubles have led to having to lay off 7,000 employees.

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How woke has Disney become?


A top Disney programming executive was recently caught admitting that for years she has implemented a “not at all secret gay agenda.”


According to this insider, this agenda to add “queerness” to children’s programming was fully endorsed by the top brass at Disney. “I don’t have to be afraid to have two characters kiss… I was just wherever I could just basically adding queerness [to programming]… No one would stop me and no one was trying to stop me.”


The embrace of “queerness” was most publicly demonstrated when then-CEO Bob Chapek attacked Florida Governor Ron DeSantis over legislation to prohibit indoctrinating very young children (kindergartners through fourth grade) about “sexual orientation” and “gender identity” – concepts that are utterly foreign to young children.  


In addition to attacking Governor DeSantis and Florida parents for wanting to prohibit children as young as five years of age from being taught sexually-explicit concepts such as homosexual orientation, CEO Chapek also announced the company would make a $5 million donation to the nation’s top LGBT lobbying group, the misnamed Human Rights Campaign.


This radical group lobbies for homosexual marriage, transgender ideology, stripping Americans of religious liberty rights, allowing boys to compete against girls in sports, and the redefinition of biological sex to mean ‘gender identity.’

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As noted, Bob Chapek has been fired and Disney has brought back their former CEO, Robert Iger, to try to right the ship.


Iger has made some minor gestures to distance the company from woke ideology, including making public statements that he regrets the company’s outspoken opposition to Florida’s parental rights legislation and that he is determined to “quiet things down” as it relates to embracing woke ideology.


While these statements are welcome to a certain degree, they do nothing to change the underlying problem that many of the company’s employees – from top brass down to programming and theme park personnel – are determined to use Disney’s reputation as a family-friendly source of entertainment to lure children into an embrace of wokeness, especially LGBT ideology.


Indeed, even as Disney was getting hammered in a historic reputational crisis that it created, the company recently released two programs – Willow, a streaming television show, and the movie Strange World – that are overtly aimed at children and push an explicit gay agenda.


Both programs feature a gay romance – Willow with two lesbians, Strange World with two gay men. Neither have been well-received, with Strange World garnering what one entertainment publication called, “the worst audience score in animation studio history.” The movie is expected to lose $100 million.


Clearly, despite the high price their embrace of all things gay have cost them, Disney still doesn’t get it. Now is the time to make sure that Disney and other mega-corporations like them pay such a price that they finally get the message that parents will not tolerate its desires to force radical ideologies onto innocent children.

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NOM is determined to keep the pressure on Disney. I’d like you to do three things to help:

  • First, please act today to Dump Disney by signing our petition.

  • Second, please make a donation of $5 so that we can send a letter and fax on your behalf letting Bob Iger know that you oppose Disney’s efforts to sexualize and “queer” our children and grandchildren.

  • Third, please forward this email to others you think should know about our Dump Disney effort and ask them to get involved as well.

Thank you for supporting this Dump Disney effort. We are making a tremendous difference by being on the front lines making Disney pay a steep price for targeting our children with programming and entertainment products intentionally designed to spread “queerness,” promote transgenderism and implement a “not at all secret gay agenda.”